Communication Science

We often think we know exactly why we do what we do, and that our behaviour is rational. But did you know that only a small part of our behaviour is conscious? The rest happens unconsciously, influenced by others and by technology. In this Bachelor’s, you will learn how communication shapes human behaviour, often without us realising it – whether it's social media, smart apps or digital campaigns. You will explore how communication can help tackle pressing issues like fake news, sustainability, and mental health. The study programme is built around three key themes: behaviour in a digital society, communication within organisations, and the role of design and technology. You will study in an international environment with lots of personal support. After graduation, you can pursue a career in areas like marketing, public communication, media, education, or consultancy – or you can specialise further with a master’s degree.

Founded in 1961, the University of Twente is the only campus university in the Netherlands, offering an American-style campus experience. Known as the "entrepreneurial university" with over 1,000 spinoff companies, it specializes in technology and engineering with a strong focus on innovation and societal impact.