International Business

International Business (IB) is a BBA course, which is offered in English. Its main emphasis is on issues and challenges in the field of International Management, Marketing and Finance. The business environment tends to get focused on the international scope of doing business. Competition is getting tougher and is coming from companies all over the world. Political and economic conditions make national borders disappear. Modern means of communication open new possibilities to broaden the field of business. All this creates new challenges and opportunities for young professionals who are prepared for marketing and management functions in international business. In the International Business programme course students are trained in those management skills that enable them to operate in an international company. Besides these management skills, students develop a number of professional skills that will enable them to deal with issues such as preparing and evaluating a company's international strategy, conducting market research and drawing up an international marketing and sales plan or organizing the company's international activities.

Fontys University of Applied Sciences is the largest HBO institution in the southern Netherlands with campuses in Eindhoven and Tilburg. Known for strong connections with the Brainport Eindhoven tech region, it excels in ICT, engineering, and creative industries.