Bachelor
Marketing Management
★ StudyPath verdict
7.5/10
Best for aspiring researchers pursuing PhD or academic careers in education and child studies. Trade-off: strong research focus means less practical classroom training compared to professional master's programmes.
Tuition · Intl
↗€9,639
via SKDB 2026 ↗
Duration
4 years
240 ECTS
Start
Sep 26
apply by Aug 26
Language
English
IELTS 6+
Accred.
NVAO
NVAO 2020
Admission
Open
no intake cap
Enrolled/yr
↗231
DUO ↓58% ↗
Intl. %
?
no data yet
S:F ratio
↗18:1
institution-wide ↗
Min. English
6
IELTS required
Entry route
↗Any VWO
profile required ↗
Satisfaction
↗3.6/5
NSE 2026 ↗
Employment
↗96%
field est. ↗
Median salary
↗€2,800
/mo gross · field ↗
Alumni
?
no data yet
↗ Real values are sourced; tiles marked “?” aren’t collected yet · Enrolled/yr is live from DUO · Satisfaction/outcomes are live from StudiekeuzedatabaseLast sync: 24 Jun 2026
About this program
Are you interested in studying in an international environment with students from over 35 nationalities? Would you like to learn how to determine the needs and wants of customers, and how to convince them to buy your brand and not the competitor's?
Are you ready to dive into international marketing issues?
Institution’s own description (HOVI via Studiekeuzedatabase)
English240 ECTSBachelor of ScienceField area: EconomicsSector: Economie en BedrijfCode of Conduct (intl.)Full-timeBachelor
Teaching formats
Case studyComputer assignmentsDesign projectGroup assignmentGroup discussionIndividual assignmentInternshipLecture
About Hanze University of Applied Sciences
Hanze University of Applied Sciences in Groningen is one of the largest HBO institutions in the Netherlands with about 30,000 students. Sharing the student city with University of Groningen, it offers practical education in business, healthcare, arts, and technology with strong emphasis on sustainable energy.
Living in Groningen
Student cost of living
Rent · room
€450/mo
Monthly total
€800–€1,400
Cost of living
Medium
Population
234k
Young, vibrant, and welcoming. Groningen has a laid-back northern Dutch charm combined with the energy of a true student city. The compact city center is easy to navigate by bike, and the local community is known for being friendly and open to international students.
View city guide →Specializations
Tracks from HOVI
De NoorderlingenMinor
TopProgramma Ondernemerschap, voor ambitieuze en ondernemende studenten uit Noord-Nederland.
Da VinciHonourstraject
In deze minor werk je samen met studenten van verschillende opleidingen en hogescholen aan nieuwe producten en diensten. Je ontwikkelt ondernemend gedrag, creativiteit en een innov…
Honoursminor Sales Talent & Innovatie ProgrammaHonourstraject
Het Sales Talent & Innovatie Programma is een verdiepende minor waarin Sales centraal staat.
De minor Business Class Ondernemerschap biedt een uitstekende basis voor je eigen bedrijf. In een halfjaar leer je de fijne kneepjes van het ondernemersvak.
"Start je eigen bedrij…
Online Marketing ↗Minor
In deze minor van 30 EC vergroot je je kennis van online marketing in theorie en praktijk.
Marketing Communication ManagementSpecialisation
Je kiest voor het afstudeerprofiel (major) Marketing Communication Management als je geïnteresseerd bent in de wijze waarop een organisatie haar producten promoot.
+4 more tracks
Source: HOVI via Studiekeuzedatabase
Curriculum
Course structure by year
?No curriculum data yet
Career outcomes
Graduate surveys · field-group level
Below average job-market outlookfield: marketing, commerciele economie
Median starting salary (field)€2,800/mo gross
Employed ~1.5y after graduating96%
Months to a substantial job15
Working in their own field64%
Permanent contract45%
Satisfied with their job3.9/5
Where bachelor graduates continue
Business Administration13%
Marketing Management9%
Marketing8%
Master in Consultancy and Entrepreneurship5%
Top graduate occupations (field)
Specialisten reclame en marketing20%
Vertegenwoordigers, accountmanagers retail en exportmanagers18%
Vakspecialisten website-ontwikkeling en -beheer15%
Zakelijke dienstverleners4%
Bedrijfskundigen en organisatieadviseurs2%
Field-group estimates from national graduate surveys via Studiekeuzedatabase — not measured per programme
Progression & cohort
Official register statistics
Continue to year 276%
Complete this degree42%
Continue studying after graduating19%
Women among first-years39%
Say workload is “just right”61%
Official register statistics (1cijferHO · 2025) via Studiekeuzedatabase
Student voices
National Student Survey (NSE) — first-party reviews coming
3.6/5overall satisfaction · NSE 2026 · 384 respondents
Content & set-up3.4
Teachers3.5
Atmosphere3.9
Involvement & contact3.6
Study guidance3.7
Testing & assessment3.5
Facilities3.8
Career preparation3.5
Teachers' English3.7
Would choose again3.4
Source: Nationale Studenten Enquête via Studiekeuzedatabase (Studiekeuze123/LCSK)
Admissions
Minimum language scores · from StudyInNL
- IELTS overall band: 6
Scholarships
?No data yet
Internships
?No data yet
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