★ StudyPath verdict
7.5/10
Best for students interested in using AI, data and emerging tech like VR to design strategic communications that influence behaviour in organisations; one tradeoff is its broad scope which benefits from self-directed focus on specific appli
Tuition · Intl
↗€18,200
EU: €2,694/year · click ↗
Duration
1 year
60 ECTS
Start
Sep 26
apply by Jul 26
Language
English
IELTS 6.5+
Accred.
NVAO
NVAO 2019
Admission
Open
no intake cap
Enrolled/yr
↗166
DUO ↓35% ↗
Intl. %
?
no data yet
S:F ratio
↗14:1
institution-wide ↗
Min. English
6.5
IELTS required
Entry route
↗Bachelor
7 direct routes ↗
Satisfaction
↗4.2/5
NSE 2026 ↗
Employment
↗95%
field est. ↗
Median salary
↗€2,950
/mo gross · field ↗
Alumni
?
no data yet
↗ Real values are sourced; tiles marked “?” aren’t collected yet · Enrolled/yr is live from DUO · Satisfaction/outcomes are live from StudiekeuzedatabaseLast sync: 26 Jun 2026
About this program
To understand communication in today's highly digitised and networked society is to understand organisations, marketing, consumers, public relations and many other aspects of society. That is why this Master's is about more than just selling products and designing websites. You will be trained to be an expert in how people and organisations interact with and through the latest innovations. You will learn about topics such as VR and AR, AI, filter bubbles, fake news, corporate social responsibility, crisis communication and conspiracy theories; always in the context of a major societal challenge, such as polarisation, sustainability or security.
You can choose a combination of courses or decide to follow one of the three focus areas: Social Marketing and Behavioural Change; Strategic Organisational Communication; and Society, Media and Technology. You can pursue a career as, for example, a content strategist, communication or PR adviser, UX designer, online marketer or media designer.
Institution’s own description (HOVI via Studiekeuzedatabase)
English60 ECTSMaster of ScienceField area: Behaviour & SocietySector: Taal en CommunicatieCode of Conduct (intl.)Full-timeMaster
Teaching formats
Case studyGroup assignmentGroup discussionIndividual assignmentOral presentationResearch projectSelf-studyTutorial
About University of Twente
Founded in 1961, the University of Twente is the only campus university in the Netherlands, offering an American-style campus experience. Known as the "entrepreneurial university" with over 1,000 spinoff companies, it specializes in technology and engineering with a strong focus on innovation and societal impact.
Living in Enschede
Student cost of living
Rent · room
€400/mo
Monthly total
€700–€1,250
Cost of living
Low
Population
160k
Relaxed, green, and community-oriented. Enschede offers a slower pace of life than western cities, with easy access to nature and a strong sense of community. The German border proximity adds an international element.
View city guide →Specializations
Year 3 tracks
?No data yet
Curriculum
Course structure by year
?No curriculum data yet
Career outcomes
Graduate surveys · field-group level
Good job-market outlookfield: communicatiewetenschappen
Median starting salary (field)€2,950/mo gross
Employed ~1.5y after graduating95%
Months to a substantial job14
Working in their own field61%
Permanent contract38%
Satisfied with their job3.7/5
Top graduate occupations (field)
Specialisten op het gebied van reclame en marketing27%
Specialisten op het gebied van public relations13%
Bedrijfs- en organisatieanalisten7%
Specialisten op het gebied van personeelszaken en loopbaanontwikkeling5%
Leidinggevende functies op het gebied van verkoop en marketing4%
Field-group estimates from national graduate surveys via Studiekeuzedatabase — not measured per programme
Progression & cohort
Official register statistics
Complete this degree68%
Women among first-years65%
Say workload is “just right”90%
Official register statistics (1cijferHO · 2025) via Studiekeuzedatabase
Student voices
National Student Survey (NSE) — first-party reviews coming
4.2/5overall satisfaction · NSE 2026 · 21 respondents
Content & set-up3.9
Teachers4.2
Atmosphere4.1
Involvement & contact4.1
Study guidance3.9
Testing & assessment4
Facilities4.4
Career preparation3.2
Teachers' English4.5
Would choose again4.2
Source: Nationale Studenten Enquête via Studiekeuzedatabase (Studiekeuze123/LCSK)
Admissions
Minimum language scores · from StudyInNL
- IELTS listening: 6.0
- IELTS reading: 6.0
- IELTS writing: 6.0
- IELTS speaking: 6.0
- IELTS overall band: 6.5
- TOEFL internet based: 90
- Cambridge Certificate in Advanced English: C1
- Cambridge Certificate of Proficiency in English: C1
Scholarships
Anandamahidol—
John Monash Scholarships—
UAF: Foundation for Refugee Students—
University of Twente Scholarship (UTS)—
Internships
?No data yet
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