Communication Science

Does social media lead to a less social society? What is the impact of negative media coverage on a company? And how do you communicate lifesaving guidelines in times of crisis? As a Communication Science student you will focus on today’s communication issues within one of three specialisations: Marketing Communications, Media Psychology or Media and Democracy. As we find ourselves in a continually changing media landscape, where everyone shares information and can have an impact on the reputation of organizations, brands or politicians, it makes sense that there is a high demand for experts who understand these developments and can manage their impact. Although the exact content differs, each specialisation trains you to become a communication specialist. The tracks of the programme are: * Marketing Communication * Media and Democracy * Media Psychology You will learn to solve real-world communication problems by advising organisations facing communication challenges, for example in the Impact course, where you support a social organisation. Besides studying media developments, this Master helps you understand them. As media play an increasingly central role in work, relationships, public debate, trade, and social issues, understanding core media principles will become one of your most valuable professional skill sets.

Vrije Universiteit Amsterdam (VU Amsterdam) is a public research university founded in 1880. Known for its international outlook and innovative research, VU has over 30,000 students and offers programs across humanities, sciences, and social sciences.