Digital Business and Innovation

Digital technologies are changing businesses. But how do these technologies come about in the first place? What are their consequences for both people and organisations? And how are they disrupting entire industries? The Master’s programme in Digital Business and Innovation aims to answer such questions by enabling students to form a bridge between business and technology. The curriculum links information systems with innovation management, covering everything from traditional enterprise resource planning systems to chatbots, artificial intelligence and social media. But more importantly, you learn how to innovate on products, services, processes and business models in a business context by using these new technologies. Unsurprisingly, this combination is extremely attractive to companies currently undergoing a digital transformation process or advising others in this phase. The programme provides thorough academic understanding of how organizations can effectively use digital technologies to innovate their business processes, products, services and business models. It builds on the core domains of information systems and innovation management that address the strategic value of information systems for current business and the specific nature of digital innovation processes.

Vrije Universiteit Amsterdam (VU Amsterdam) is a public research university founded in 1880. Known for its international outlook and innovative research, VU has over 30,000 students and offers programs across humanities, sciences, and social sciences.