Sport Business & Leadership

The Master Sport Business & Leadership enhances your leadership and business skills in the complex world of sport. You study at our sport campus in Amsterdam, a city known for international sport events and leading brands. You work on real cases for sport organisations and help make the sport industry more sustainable and socially impactful. This 1-year Master’s programme offers an international learning environment with students, lecturers and guest speakers from the global sport industry. During the programme, you work as a consultant for a real sport organisation. You develop a strategy to make the organisation more sustainable, focusing on people, planet, profit, performance and passion. The programme consists of 7 sport-industry-focused modules that combine theory with practical reflection. You follow these modules on our campus in Amsterdam. Three modules are linked to consultancy work for your client, and one module is linked to an international field trip to Lausanne, Switzerland – the heart of global sport governance.

Amsterdam University of Applied Sciences (Hogeschool van Amsterdam) is one of the largest HBO institutions with over 50,000 students, offering practical education with strong industry ties.